Wednesday, November 27, 2019

Managing cultural diversity in the hospitality industry

Our environment determines our behaviors. People adopt certain communication styles, eating habits, and different modes of dressing depending on the type of social orientation. Symbols such as gestures and body language also form part of the human culture. Different people interpret symbols differently depending on their culture. As such, individual’s way of life determines how one perceives different ideas. Our way of life determines how we cope in a new environment with unfamiliar practices (D’Almeida, 2007).Advertising We will write a custom essay sample on Managing cultural diversity in the hospitality industry specifically for you for only $16.05 $11/page Learn More This paper, will discuss ways of managing culture diversity in the work place. I will highlight two cultural theories to demonstrate issues of cross-cultural differences. This paper will use a general comparative method and one example to demonstrate cultural shock. The US and Indian culture will be used in the examples. Culture shock When people are exposed to different cultures, they go through culture shock. This happens especially if individuals are not prepared to adapt to the new culture (Hall Dowling, and Welch, 2008). Individuals go through disappointments and develop unsocial behavior. This is common due to confusion and the inability to interact with others in the society (Henderson, 1994). In the hospitality industry, culture shock is more likely to be experienced because of diverse customers. Most tourists seek accommodation in hotels. Here, tourists experiences culture shock; they face different language, food, and lifestyle. Case study/ example Jimmy Steve is an employee of Sagret Hotel, one of the best restaurants in America. Last year, the management of Sagret Hotel opened a new branch in India. Because Jimmy Steve was experienced, he was transferred to India as the new manager of Sagret Hotel India branch. Jimmy Steve experienced the following problems. First, it was difficult for him to understand both verbal and non-verbal communication. This is because some gestures are interpreted differently in India from the way they are interpreted in the US. For instance, nodding the head in the US means yes to a question. In India, nodding of the head can mean yes or no. Hence, found it difficult to give clear directions to the workers who were Indians. The second challenge that Steve faced was that, he had difficulties eating the local foods. To him, the food was not appealing. He was also frustrated by different behaviors by the locals. Steve experienced very different custom and value system. He could not understand why there was discrimination based on caste system in the workplace. Steve also had issues with environment and hygiene. He was not able to understand why people would cook food next to places with sewer in the hotel.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The safety of the hotel that was supposed to accommodate tourists was questionable for him. He observed that there were beggars around the hotel, which could scare away guests. He was surprised that in the hotel only women worked in the housekeeping and food departments. All waiters and cooks were women while men worked as cashiers and supervisors. Steve was told that it was taboo for men to cook since that was a job for women. Cross-cultural Theory In the hospitality industry, cross-cultural issues may be experienced because this sector receives customers from different regions. Dr. Milton Bennett argues that the more an individual encounters cultural differences, the more likely a person will become more competent working across cultures (Ward, 1999). People, who become competent in managing cross-cultural issues, can be able to adjust and adapt to different environments. Bennett has provided six stages of how individuals develop intercultural competence. The first step is the denial stage. At this level, individuals are not able to interact (Ward, 1999). Usually, people refuse to interact and behave aggressively. The second level is the defense stage. In this stage, individuals consider their culture superior over the other (Ward, 1999). Individuals usually criticize the other culture because it is â€Å"inferior.† At this stage, individuals will also defend their culture. The third step is the minimization stage. At this stage, individuals believe that all cultures share common values (Ward, 1999). People try to minimize cultural difference. The fourth level is the acceptance stage. At this stage, individuals are curious about the other culture. Although they may criticize the other culture, they will also acknowledge that not all cultures are similar. The next stage is the adaptation stage. At this stage, individuals start adapting the other culture. People begin to change communication style and s o on. The last step is the integration stage. At this stage, individuals are fully integrated with the other culture (Ward, 1999). Individuals’ adapt some behaviors from the other culture. Some people can even communicate using different styles (Ward, 1999). The cross-cultural theory portrays what happens to individual while adapting to a new culture. A tourist from the US visiting India would most likely stay in a hotel. While at the hotel or restaurant, the tourists experiences cross-cultural issues. The individual comes across different lifestyle, communication style, and unfamiliar food.Advertising We will write a custom essay sample on Managing cultural diversity in the hospitality industry specifically for you for only $16.05 $11/page Learn More In the example presented, it is clear that adapting to a new culture is a long process with many challenges. The link between this theory and issues of cultural diversity is that, the theory describ es steps that such individuals would go through to be integrated into a new culture. In the diagram the arrows represents the stages of development. Cultural Dimension Theory According to Cultural dimensions theory people are different from six dimensions. The difference in dimension is what determines how people can easily adopt to foreign cultures. This theory argues that societies have different power structure. Some cultures such as Indian culture encourage a gap between people in high positions and subordinates. While the US culture encourages equal power distance between leaders or managers and workers. This leads to democratic type of leadership. In a close power relation, people interact as equals irrespective of their formal positions. People can be able to provide their ideas and participate in decisions making. The second dimension is individualism verses collectivism. This refers to the level of integration in the society. The US is an example of an individualistic soci ety. The US culture is focused on individual achievement but others such as India encourage collective effort. Individuals have to forego their personal needs for common goals (Dean and Leung, 2003). According to the cultural dimension theory the third aspect that differentiates, people are the level of tolerance and avoidance practiced by a society. Tolerance and avoidance is an aspect used by the society to socialize its members on ways of dealing with anxiety and new ideas (Cornelius, 2002). The US has a high level of tolerance because of its diverse population compared to India. On the other hand, India has a homogenous culture. Hence, India encourages avoidance making it hard for Indians to adopt other cultures.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fourth dimension is masculine verses feminine. Socialization and allocation of gender roles is different depending on the society. The American society advocates for equality between men and women in the society. In societies that are masculine such as India men make decisions. While in the US, women have the opportunity to make or influence decisions. Additionally, in masculine societies gender roles are rigid there are domains that are set specifically for men and women. One such society is India where it is a taboo for men to cook and look after children. Nevertheless, in the US both men and women share gender roles (Warner and Joynt, 2002). The fifth cultural dimension is long-term verses short-term orientation. Societies with short-term orientation emphasizes on the past and present. Community members conserve and protect their cultural values. Short-term orientation does not allow change of ideas. India is an example of a short-term orientation society with rigid cultural values (Warner and Joynt, 2002). While the US is a long-term orientation society, it focuses on the future. Long-term orientation societies are tolerant to different cultures and encourage new ideas (Deresky, 2001). The sixth and the last cultural dimension is indulgence against restraint. In societies that encourage indulgence, individuals are allowed to satisfy their needs and desires. Such societies encourage people to have what they want when they want. Societies that practice restraint are more conservative and do not tolerate other cultures. Individuals from this type of society do not adopt new cultures. Western countries practice indulgence while those in countries such as India practice restraint. How issues of culture shock affects work Issues of culture shock affects work in many ways. According to cross-cultural theory, an individual who is experiencing culture shock will not relate well with colleagues at the work place. Lack of good relationship may affect individualâ €™s commitment to work (Hopkins, 2009). Secondly, individuals experiencing culture shock face communication problems. In the work place, lack of proper communication may cause poor feedback. Issues of culture shock may also cause low production (Kirton, and Greene, 2000). In the work place, people work in groups and contribute towards the same goals. Managing culture shock in the work environment Managing culture shock is the first step towards adapting and coping in a new work environment. This is what Bennet refers to as competence in the cross-cultural theory. To overcome culture shock, affected individuals like Steve should do the following. First, develop confidence and always remember about your personal strengths. This is the first step in adapting a new culture as portrayed in the acceptance stage of cross-cultural theory. Secondly, always keep an open mind. Being open minded will help an individual not to judge other based on their culture (Brislin, 2008). Thirdly, alwa ys maintain a sense of humor. Laughing will always help to fight embarrassment, fear, and despair (Brislin, 2008). Furthermore, the affected individual should develop a hobby (Brislin, 2008). One can decide to make new friends in the work environment and so on. Another strategy is being patient. It is not easy to adapt in a new environment. It takes time to be integrated with a new culture (Brislin, 2008). At the adaptation stage, individuals should try to be flexible. Being flexible will facilitate rapid change. Lastly, try to read new resources. Reading books and other articles will help an individual to understand others and appreciate their culture (Brislin, 2008). The procedures portrayed here are what Bennet refers as â€Å"adaptation.† Once individual adapt to the culture they become integrated. Encouraging cultural diversity in the work place In the hospitality sector, cultural diversity helps in ensuring that all people are comfortable working together despite of the ir cultural differences. In order to manage cross-cultural issues, restraints and hotels should make the initiative to help their workers and visitors adapt in a new environment. As such, it is important for organizations like restaurants to develop mechanisms, which will encourage cultural diversity at the work place. Foremost, restaurant and hotel management should provide mentors cross culturally (Schneider and Barsoux, 2003). This is very important because it will help leaders to understand people of different cultures like tourist. This will also enable the management to provide guideline for employees experiencing culture shock. Secondly, the management should provide training seminars to encourage cultural diversity (Brislin, 2008). Training should be conducted to all new employees to familiarize them with the new environment and existing cultural differences. The training should focus on ways of helping the new employees to adapt, accept, and appreciate their new environment and culture. Thirdly, the hospitality management should encourage leaders to prepare and present a cultural profile of their workers (Schneider and Barsoux, 2003). By preparing such a profile, the manager can present it to new workers to familiarize them with other colleagues. This will help in preparing new workers so that they do not become disappointed due to different expectations. Presentation can be done using Power Point. In the work environment, leaders should promote cultural diversity by encouraging sports and other events especially when doing orientation for new employees. During such events, people can share history, stories, and experiences about their cultures. The participants can organize different cultural activities like sports, dances, and story-telling sessions. This will bring people together. It will also help people to understand and appreciate others (Lewis, 1999). In addition to this, hotel managers should craft statements or create posters, which promotes cultural diversity (Schneider and Barsoux, 2003). such posters should be put on all public places and in the offices too. The manager can craft the following statement, â€Å"Be flexible, accept change, and appreciate others.† This message does promote cultural diversity. In case there is sensitive discussion at the work place, the leaders should tactfully intervene and avoid being bias (Marx, 1999). Finally, individuals should develop positive attitude and learn from others. All employees should embrace change and develop a common organization culture. In summary, embracing changes in the hospitality sector is a very important in promoting cultural diversity. The hospitality industry should be more involved in this process because they receive people from different cultural background especially tourist. Management in the hospitality industry should always make the initiative to help employees and diverse customers adapt to new working environment. It is also important that people should accept and appreciate different cultures (Reynolds and Valentine, 2004). In the hospitality industry, the management should provide cross-cultural training courses to enable customers and employees appreciate different cultures. According to cross-cultural theory, patience is needed as it takes time to adapt a different culture. Reference List Brislin, W., 2008. Working with cultural differences: dealing effectively with diversity in  the workplace. Westport: Greenwood Publishing Group. Cornelius, N., 2002. Building Workplace Equality. Ethics, Diversity and Inclusion.  London: Thomson learning. D’Almeida, M., 2007. The effects of cultural diversity in the workplace. Michigan: ProQuest. Dean. T., Leung, K., 2003. Cross-cultural management: foundations and future. Farmham: Ashgate Publishing, Ltd. Deresky, H., 2001. International Management: Managing across Borders and Cultures. London: Prentice Hall Dowling, P., J., Welch, D., E., 2008. International Human Resources  Management: Managing People in a Multinational Context. (5th Ed.). London: Thomas Learning. Henderson, G., 1994. Cultural diversity in the workplace: issues and strategies. Westport: Quorum Books. Hopkins, B., 2009. Cultural Differences and Improving Performance: How Values and  Beliefs Influence Organizational Performance. London: Gower Publishing, Ltd. Kirton, G., Greene, A., 2000. The Dynamics of Managing Diversity. Oxford: Butterworth Heinemann. Lewis, R., D., 1999. When Cultures Collide – Managing Successfully Across Cultures  London: Nicholas Brealey Publishing. Marx, E., 1999. Breaking Through Culture Shock. London: Nicholas Brealey Publishing. Reynolds, S., Valentine, D., 2004. Guide to Cross-Cultural Communication (2nd ed.). New Jersey: Prentice Hall. Schneider, S., Barsoux, J., 2003. Managing Across Cultures. London: Prentice Hall. Warner, M., Joynt, P., 2002. Managing Across Cultures: Issues and Perspectives  (2nd Ed.). London: Thomson learn ing. Ward, C., 1999. Cross Cultural theory. Cross-cultural Comparisons and Methodological  Issues1 (1) pp 3-8. This essay on Managing cultural diversity in the hospitality industry was written and submitted by user Teagan Mercer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Public Relations Theory And Campaign

Public Relations Theory And Campaign Introduction Newlandia education foundation Newlandia education foundation (NEF) was established in the 1900 as a charitable organization, with support from Newlandia government. Since then, this organization still relies on donation from the public to ensure its survival. It is located in the south region of Newlandia Island where schools are faced with inadequate resources such as lack of enough books, stationery, teaching materials among other needs.Advertising We will write a custom critical writing sample on Public Relations Theory And Campaign specifically for you for only $16.05 $11/page Learn More NEF’s mission stands for â€Å"education access for all newlandians regardless of race, religion, sex or economic standing† (Pacific PR, 2010, p.5). However, NEF is faced by the challenge of over-reliance on public support in form of money, reading material, and voluntary services; however, the adult population of Newlandian is very ignorant o f the organization’s vision and mission. The Newlandian unemployment rate is at 12-25% due to lack of education. In addition, south newlandians children live far from school, hence making it impossible for them to attend school, (Pacific PR, 2010, p.8). This campaign aims at convincing the business sector on Newlandian on the importance of supporting childhood education in the future to benefit the children into becoming important people in the society, thus curbing illiteracy and unemployment in the future. In order to ensure effective delivery of information, situational theory, social learning theory, and hierarchy of need theory will be used appropriately. When proper resources are in place, NEF can make an impact on the lives of many children through providing effective education, thus curbing poverty through providence of employment opportunities. Literacy minimizes poverty while boosting employment and social inclusion. Television, newspapers, and radios can be used as campaign tools for spreading the plight of Newlandian. The Newlandian situation requires additional schools, stationery, teaching accessories, and desks in order to ensure learning needs are met. Indeed, raising awareness of the child education situation is the first step in this campaign. Steps towards Public Relation Campaigns According to Musgrave (2001, p.42), when public relations campaigns are planned carefully and executed effectively, they create a difference between success and failure of a program.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the following steps are involved; first, collection of data, which in this case we have all the information needed concerning the Newlandian’s education foundation. The second step involves setting of objectives, the main aim of which is to raise awareness of the Newlandian’s plight and to r aise donations that will aim at increasing education for children in this area. Determining the strategy aims at how the objective will be achieved, therefore publicizing our objectives will attract public’s attention. In addition, setting of communication techniques aims at deciding the number of communication tools to use. In this case, variety of tools will be used, for instance, television, and newspapers among others. Composing the message is a step that involves constructing an appropriate message that will be forwarded to the media with an aim of creating awareness and supporting NEF. Selecting the media involves choosing the appropriate channels of conveying the message. In this case, television, newspapers, radio, and the internet will play a vital role in publicizing. This is in addition to preparation of supporting materials, which include brochures and setting a schedule, indicating when the project will begin. The budget should be used effectively while follow up on the responses regarding the campaign should be made. Finally, programs objectives should be evaluated, for instance, the rate of media exposure on the conveyed message (Musgrave 2001, p.46). Creating awareness can be done through advertising, and publications. These tools assist in conveying a message to the public, and in return, the public begin to act according to the influence of the communication. Campaign media tactics include advertising in newspapers, television, and internet among others. Mediated publicity includes personal appearance in talk shows, while directed publicity involves emails, reports, and brochures among others. In this campaign, it is important to note that important messages will be easily understood if they are seen or heard.Advertising We will write a custom critical writing sample on Public Relations Theory And Campaign specifically for you for only $16.05 $11/page Learn More The appropriate media is the use of television, radio, and newspapers. For instance, in the newspapers, the advertisement on the education plight of Newlandia can be placed in the Newlandia time magazine in the most effective areas like sports section and the job market section, where most people access. In case of the television, a commercial should be sent that conveys story coverage on the plight of NEF. In addition, according to Bouman Brown (2010, P.35), lifestyle campaigns are increasing in relation to the growth of media. Such campaigns induce interpersonal communication while seeking support. They use the media to draw attention on specific behaviors such as health, HIV AIDS, and sexual practices among others. Nevertheless, communication in campaigns is essential as it connects an organization with its publics through the exchange of information (Vasquez, 1994, p.268). Public relations planning models The ROPE model of public relations signifies four phases research, objectives, programming, and evaluation whereby, re search involves the institution or client that is faced with a problem that needs to be solved. The second phase involves setting of objectives to solve the problems, whereby, a strategy should be formed that involves identifying goals and objectives, identifying target publics, and creating a theme for the campaign. Moreover, the third phase consists of the planning and the execution of a program that will accomplish the objectives. The final phase deals with monitoring and the adjusting of the programs by determining ways that measure whether the campaign has achieved its objectives or not (Swan 2010, p.5). ROPES programming model consists of four elements, which include reciprocity, responsibility, reporting, and relationship nurturing. Reciprocity entails that an organization should show gratitude for the donations made by donors, since positive relationships are driven by the give and take situation.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Responsibility on the other hand entails acting in a responsible manner towards the donors. In this case, NEF should use the donations responsibly, and the results should be evident in order for the donor to be motivated in giving more. However, if the trust of donors and supporters is betrayed, the organization suffers. Therefore, the foundation should keep its supporters updated on the progress made on developments, and it should avoid communicating with its supporters only when it seeks help. Theories Relevant To the Campaign Proposal The stewardship theory According to Wehmeier (2009, p.267), public relations has been criticized for lack of theory building. However, some theories are still of great significance. The main aim of this campaign is to raise awareness on the plight of Newlandian foundation, in order for the foundation to raise more funds that will cater for the wanting issues. Therefore, the campaign targets both business and industry sectors. Fund raising theory imp lies that, the more an individual or an organization donates to a foundation in terms of time or money they are more likely to continue giving. Therefore, with the creation of the NEF plight awareness, many groups will be driven to give regularly. It is however important that stewardship is maintained when it comes to public relations. When donations are made to the non-profit organizations, the donors should be treated with respect, as how they are treated determines future donations. Therefore, stewardship theory focuses on relationship building between the organization and its supporters, in term of respect and communication. Moreover, stewardship drives donors in giving for a second time. Measurement by Objective (MBO) Theory Measurement by objective (MBO) theory is suitable when it comes to the assessing of communication and efforts. All objectives are crucial and should be achieved as an aid to establishing of smart objectives. Member involved in the campaign contribute toward s the setting of objectives. Measuring of achievements is determined by time and completion. Sponsorship theory involves a situation whereby a sponsor provides assistant financially or conducts a fundraiser with an aim of assisting the needy foundation. A sponsor can also create awareness to the public on the plight of the foundation, thus driving donors to provide aid. A sponsor comes with the advantages of reinforcing, shaping the public’s opinion on the firm, and improving the image of the organization among others. Agenda Setting Theory Agenda setting theory is associated with the media in relation to how they convey the message to the public. In this case, issues should be dealt with at first hand before they result to problems, which the media use to portray a firm’s image. Nevertheless, the agenda setting theory is important in shaping NEF situation by making their plight a public interest. Moreover, the correct message should be sent to the right public via the right media at the right time in order to achieve success. In addition, the theory states that the public is attracted by those issues that receive media attention regularly compared to the rest. The heightened coverage of an issue increases the public’s perception on the importance of that issue (Dunaway, et al, p.361). Therefore, this theory will work perfectly for the NEF’s situation when the media is used to cover on the plight of schools in Newlandian. Situational Theory Situational theory on the other hand assists in classifying publics, based on their involvement, into four groups; active publics on issues of public concern, apathetic publics on all issues, active publics on issues involving everyone, and personalized publics. In addition, this theory tends to categorize people on three factors, the first being constraint recognition, in term of whether they can do anything to adder a problem. The second is level of involvement, which involves the extent to whi ch they are personally affected by the problem. The third is problem recognition, which implies how the public perceives a certain problem (Hazleton, 2006 p509). Therefore, the situational theory will be important while identifying the issue involvement of the public. Social Learning Theory According to Newman Newman (2008, p.64), social learning theory implies that people try to fit in a particular group by modifying their behaviors and attitudes. For instance, when an individual sees a particular behavior as desirable, he will automatically adopt it. Therefore, television is viewed as a means of advertising that can act as a persuasive communication method. To make sure that this campaign is successful, we will seek Newlandian successful identities and associate them with NEF situation. Maslow’s Hierarchy of Needs Theory Maslow’s hierarchy of needs theory states that one can only move upward once the basic needs have been fulfilled, therefore, the mode of communicat ion should be aimed at appealing to the public to provide the basic need first. This campaign will aim at appealing to the rich in the north to assist the poor Newlandians in the south. Self-interest in this case can apply to the rich starting up projects with an aim of making profits, but at the same time provide employment for the poor (Clegg, et al, 2005, p.250). Communication Theory Another important theory applicable in the Newlandian’s population is the communication theory that involves a sender and a receiver; therefore, the message should be encoded carefully to provide the receiver with the correct understanding of the intended message. Moreover, the message conveyed to the media should be accurate so that when it is publicized, it still has the intended meaning (Liu and Horsley, 2007). In conclusion, public relations should be in apposition to direct and support corporate social responsibility (CSR) in a country. In addition, the chief executives officer should pla y a vital role in enhancing CSR in the society (Pendleton, et al, 2010, p.405). Conclusion The Newlandians campaign is aimed at creating awareness to the public on the plight of the area. Education is a top priority for any growing child, which should not be neglected at any cost. Therefore, campaign will foster donations from well-wishers and the privileged. Using the media as the main source of the campaign, the aim is attracting the target public attention on the NEF plight, which will be given unlimited attention by the media. Corporate social responsibility can also be related to public relations, if organizations focus on improving the situation of the less privileged. Reference List Brown, W., 2010. Ethical Approaches to Lifestyle Campaigns. Journal of Mass Media Ethics, 25:34–52. Taylor Francis Group publishers. Clegg, S. et al. 2005. Managing and organizations: an introduction to theory and practice. London: SAGE Publishers. Dunaway, J. et al. 2010. Agenda Setting, Public Opinion, and the Issue of Immigration Reform. Social Science Quarterly, Vol. 91, Issue 2. Blackwell Publishing Limited. Hazleton, V., 2006. Public relations theory II. NY: Routledge Publisher Liu, B. and Horsley, J. S., 2007. The Government Communication Decision Wheel: Toward a Public Relations Model for the Public Sector. Journal of Public Relations Research, Vol. 19, Issue 4, pp. 377-393. Musgrave, P., 2001. Eleven steps for planning and evaluating your public relations campaign. (Attached material). Newman, B. and Newman. P., 2008. Development through Life: A Psychosocial Approach. Edition10. OH: Cengage Learning Publisher. Pacific PR. 2010. Strategic Public Relations Plan: Newlandia Education Foundation Intensive three-month awareness raising campaign. Retrieved from: https://ljjames87.files.wordpress.com/2010/08/pr-campaigns-strategic-pr-plan-for-nef.pdf Pendleton, J. Todd, L. et al. 2010. Public Relations Leadership in Corporate Social Responsibility. Journal of Busine ss Ethics, 96:403–423. Springer publishers. Swann, P., 2010. Cases in Public Relations Management. London: Taylor Francis Publisher. Vasquez, G., 1994. Testing a Communication Theory-Method-Message-Behavior. Complex for the Investigation of Publics. Journal of Public Relations Research, 6(4), 267-291. Lawrence Erlbaum Associates, Inc. Wehmeier, S., 2009. Out of the Fog and into the Future: Directions of Public Relations, Theory Building, Research, and Practice. Canadian Journal of Communication, Vol 34; 265-282. University of Southern Denmark.

Thursday, November 21, 2019

Environmental economy case study Example | Topics and Well Written Essays - 500 words

Environmental economy - Case Study Example However, as the modernization has changed the industries, the number of industries has increased to a greater extent. This graph shows the level of water pollution in Asian countries in the year of 2014. Due to the increase in the number of industries, the quantity of waste material has also increased. However, some of the famous multinational companies properly dispose off their waste material or they may recycle it to avoid any resource wastage. However, a large number of companies do not care about the disposal of this waste material and thus put their share in the pollution creation of the environment. The list of affected people by this water pollution is alarming at this point of time. People who are using this pollutant water are suffering from many of the skin and internal diseases. In addition to that, this polluted water is destroying the natural habitat of many of the species living near the marshy places. The living organisms in the water and marine habitat are also suffering at a greater extent. Some of the rare species are near to extinction just because of these pollution materials. There are heavy toxic materials in the waste of industries, which contaminate and disturb the real composition of usable water and thus the living organisms have to suffer the contamination. In this way, there are many adverse effects of this polluted and contaminated water. In many of the countries, Government and the State authorities have taken serious actions to eradicate this issue of wastage of heavy industries and thus restricting the industry owner to properly dispose of the waste material. The companies can use this waste material even further to make many other things, which will be useful. In some cases, waste material can also act as a fertilizer for the crops and different plants. Though the companies have to put a budget on the waste management but at